Downtown Partnership Logo

DTP-LOGO-New-2016

Design problem: take the skyline of Little Rock and represent the major shareholders in the Downtown Partnership. We had to keep the skyline, but they wanted it modernized from the logo at the bottom of this page. When a business says it wants a skyline – oy vey – I naturally quail at executing the design because that’s extremely representational and boring. The overlapping shapes of recognizable Little Rock buildings with a single line was my solution.

DTP Logo Blue PMS 7467 CMYK

johnhornor

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