Because being a web-based “motivation, engagement, and incentive” provider is a hard concept to grasp right off the bat, when I was the marketing manager at Perks.com, I created a series of web videos to help explain and illuminate the Perks value proposition. This is the hero video, the masthead.
I wrote the scripts (with feedback from the “talent”, i.e. our sales head at the time), I mocked up pre-pro animatics, I shot, keyed, and edited the footage and then composited it all in After Effects, where I animated the most important text bits. I also animated the logo, which is my favorite part.
You can view a mocked up animatic where I spoke the script into a microphone prior to shooting here. It’s pretty funny.