Archive of identity

Herb Rule for U.S. Congress Logo

on March 22nd, 2012 in Portfolio by | 1 Comment

My best and oldest friend’s father is running for U.S. Congress here in Little Rock. Ad came to me with a photocopied logo someone had done and said he wanted Herb’s logo like it “but different.” So that’s what I did. Something similar, but different.

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Apollo Logo

on March 19th, 2012 in Portfolio by | No Comments

This logo was created for my buddy, Dave Brand, a helluva guy and line producer. For a while, he took a hiatus from the wine and grind of the contiguous forty-eight and left it all behind to go and develop property down Mexico-way. He had a company and needed a…

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Motor Logo

on March 19th, 2012 in Portfolio by | No Comments

I’m not into cars or machinery, really. Never understood folk’s fascination with things that get you from one place to another. However, steam trains are cool, and river-barges. And motorcycles, though I’ve never ridden one (I like breathing). Anywho, back when I worked with Dan Waymack, he’d often ask me…

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Arkansas River Valley Montessori Logo Redesign

on October 11th, 2011 in Portfolio by | No Comments

Back in 2006 or 2007, I redesigned the ARVM logo. It was pretty hideous. This is what I came up with: It’s okay. It was pro bono, as is most of the work I do for ARVM (though that’s changing – more later). Anyway, they wanted something less blocky and…

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